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| Search and discovery on YouTube - Video recommendations |
Video Recommendations is a collection of videos that are personalized, according to the interests of the audience who might want to watch the next video based on previous activity. Studies on using YouTube show that viewers tend to watch more when they get recommendations from various channels, and video recommendations do so. Video recommendations are displayed sequentially to maximize audience interaction. Signals that influence this recommendation include:
Videos watched by viewers, along with videos currently being watched, or videos with related topics. The video can be a video from the same channel, or from another channel.
Video from previous watch history. Learn more about YouTube watch history.
Recommended videos are displayed to viewers on the right side of the watch page under 'Next', below the video on the mobile app, and as the next video in the autoplay feature.
You can see videos that bring viewers to your channel from Recommended Videos on Traffic Sources.
Tips:
Create strong invitation messages so viewers want to watch your other videos.
The end of a long video can make viewers reluctant to watch other videos. So, try to pay attention to the end of your video.
Use playlists, links, cards and end screens to recommend the next video.
Develop an organically connected video series.
Create videos related to popular formats on YouTube, such as challenge videos or videos about lists of specific things.
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