In order to fulfill your marketing strategy, try these 5 tips to create interesting marketing content

In order to fulfill your marketing strategy, try these 5 tips to create interesting marketing content

5 Tips on Creating Interesting Marketing Content - In the modern business world, creating compelling marketing content becomes absolutely necessary if you want to want progress in business.

Through compelling content marketing, you will be able to create strong relationships with customers.

In addition, at this time, almost all marketing activities are focused on digital marketing, which means it is focused on the content displayed.

The Content Marketing Institute defines the practice as a "strategic marketing approach that focuses on the creation and distribution of valuable, relevant and consistent content to attract the intended target market.

To successfully attract the attention of the target market, the content created must try to make promotional content created attractively according to the needs and desires of the target market.

If at this time the content that you created has not been successful in attracting your target market, then here are five tips that can be used to create interesting content:

1. Make Quality Content and Fit Trends

To create quality content, one thing you need to know is what is trending in the google search engine. To find this out, you can search for it through Google Trends.

Try to access trends.google.com, and see what the subject is currently talking about.

Once you know the trending topics that are being discussed by the community, the next step is to choose and adjust trends that fit your business.

Begin to apply existing trends in the content that will be created. For example: if current trends talk about the latest fidget spinner toys while your business sells electronic gadget products, then your content marketing can be articles about gadgets and spinner fidget games.

The two things that are still connected to each other will attract interest from your target market to read the content created. The content that you create will definitely be more relevant than if you create content without research trends.

2. Content Must Define Your Audience

Without knowing who your target audience is, what they need, and where they usually gather will be impossible for you to have the opportunity to create content that truly educates, entertains, and changes the audience's mindset. Make sure the content you create must be able to define your target audience.

Know more about the geographical location, occupation, income and characteristics of each audience. Position yourself as an audience and start understanding your motivations.

For example: if your business sells gadgets, and your target audience is people aged 14-40 years who are aware of technology, then the content created must reflect current technological advances.

Your marketing content must contain the latest technological information, and the functions of the gadgets being sold. Through content marketing like this, the interest of the audience will definitely increase.

3. Repurpose your content

You might think that every content created must be original content. This is certainly true, but sometimes doing repurpose for content that has been created before can also be something interesting.

You can display old information that has previously been displayed again in different ways, but containing the same information.

Repurpose content will save a lot of time, but in terms of results will still be able to attract your audience of course.

4. Promote and Distribute Your Content

According to a 2014 study from Altimeter, 53% of business owners knew that a content strategy was needed, but only 26% actually carried it out.

Your job certainly does not stop when you succeed in creating great content. After the content has been created, the next step is to distribute it.

Content distribution can be done through social media, websites, blogs and other promotional channels. Make sure you distribute content that is created regularly so that more audience is obtained.

5. Set your goals

All business owners who were asked what to expect from the content marketing they made, 9 out of 10 would certainly say, "increased sales."

However, did you know that creating compelling marketing content must be done periodically and gradually before reaching the final result of increased sales?

The first time you try to build each of your existing marketing content to be more interesting, you will only get more target audience to see your business.

More people know what you are doing, and who you are. Example: When in the initial stages you will target to be made ordinary it will be in the form of introductions to business, company profile, and others.

As soon as brand awareness is achieved, you might start setting goals to increase sales, so here the content is made in the form of promos, and so on. Determining the goal will determine the direction of the content marketing created.

Now, as soon as you have succeeded in creating compelling marketing content, there will be lots of audiences that can become potential target customers for you.

Your final goal in the form of increased sales will be a benchmark in the success of your content marketing. However, before this happens, make sure you and your business resources are sufficient.

For example: If you sell gadgets, then make sure when there is an increase in sales, you have an adequate supply of goods.

If, then you need a capital loan to meet those needs then you can apply easily easily anytime and anywhere through the online peer to peer lending platform of KoinWorks which is able to provide loans of up to Rp 500 million, with low interest ranging from 0.75% to 1.67% flat per month.

This certainly will be very helpful in financing your business right? Submit your loan right now!